marqui541's Blog

Green living is at present a very popular subject as it’s always talked about in the media. Parts of the economy and industry which have been focused on being green can help to create new jobs and find new alternatives to non-renewable fuels. At the end of the day though, the green economy is going to be determined by consumers that are going to be purchasing green technologies. So the big question we should examine is why are people deciding to live green?(Have a look at Useful Piece of Content: Check Over Here) I’ve often wondered why people will in fact do this. Well, I thought that most people who go green probably do so because they realise the effect we are having on the environment. Or it’s possible that many people are interested in the latest green solutions. Another factor is that people prefer to save money, despite the preliminary high cost of going green. Despite what seem like common sense explanations, the truth is quite different as per a Wall Street Journal article. The real answer is basically pressure from respected peers. Yes that’s correct, traditional peer pressure.

There was an experiment done where to placards were installed in the hotel restrooms. These placards prompted guests to use their towels more than once. One placard showed the words “Show your consideration for nature.” The alternative one said “Join your fellow attendees in helping to spare the environment”. It ended up that 75% of guests did follow the petition to reuse the bath towels. As you probably suspected, between the two cards, the second card stating to follow the other guests got the most beneficial results. In a customization to the experiment, the second placard’s personal message was changed to read “75% of hotel guests using this room reprocessed their towels?. This sign made even more men and women reuse their particular towels. So as you can see peer pressure did the trick in this situation, just as it works in most situations in daily life. It seems like just saying that one can help to save the environment is not enough but to say everyone is doing it will cause people to do something. This analysis and its results indicates there are certain benefits for companies that market these environmentally friendly products to consumers. That feeling of guilt caused by peer pressure has many people taking action because of this where they would not have accomplished anything otherwise. So the best option to market a green product is to make the customer feel blameworthy for not doing it. Companies will try to pull off something similar to the hotel room experiment.

On the whole I was surprised at the study and its success. But when I really look at it, it really not all that suprising. I guess that most people don’t want to feel foregotten by of the crowd and find it easier to follow the general trends than to think for themselves. That’s it, the real reason why most people would want to live green. In spite of all the reasons of protecting the planet, it’s good old peer pressure that will cause people to make a change.

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Tags: economical, green living, lifestyle, live green

This entry was posted on Thursday, June 9th, 2011 at 4:17 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.